How well do you know CATMEDIA? Brush up on your knowledge by completing the crossword below! ACROSS 5. Management is a CATMEDIA service that provides, real-world solutions to fuel your organization’s…
As someone with over 35 years of marketing experience, I can attest to the fact that the Digital Revolution has completely reshaped and transformed the way companies market to and…
We all know that a business card is a “small card printed with one’s name, professional occupation, company position, business address, and other contact information” (Dictionary.com). However, in the professional…
Branding, by definition, is “the process involved in creating a unique name and image for a product” (Business Dictionary). Your brand is the voice and personality of your organization and…
Is a picture worth a thousand words? There has been much debate, especially in terms of website design and advertising techniques on whether graphic design with an increase in content…
Integrated marketing communications – these three words are some of the most important words to be familiar with to successfully move your brand’s marketing strategies forward. However, if you are not…
It has become increasingly important for businesses to build a unique brand image. Whether you want to increase your customer base, or to keep your customers’ loyalty, branding is profitable…