CATVANTAGE™ is our six-step trademarked communication strategy process. These six steps are what make our approach unique, and what will ultimately result in a clear message that an intended audience can understand and act upon. This six-step communication strategy allows us to create the most effective communication tool for your organization; build confidence and trust, and ultimately increase return.
What are the steps of CATVANTAGE™?
- Step 1: Identify the problem
- Step 2: Define the objective
- Step 3: Determine the target audience
- Step 4: Match the appropriate messaging tool to the audience
- Step 5: Deliver the message
- Step 6: Track results
- Organizational thinking
- Problem solving skills
- Demographic data
- Psychographics data
- Behavioral science information
- Information design theory
- Knowledge of media
- Knowledge of effective delivery systems