PhilosophyFounder and CEO Catherine Downey built her company around five core values: creativity, quality of products and services, exceptional customer service, innovation, and integrity. CATMEDIA has consistently applied these core values to meet the ever-changing needs of government and commercial clients in today’s fast-paced world. These principles are the foundation of our business and of our project management approach. CATVIDEO became CATMEDIA in 2011 to better serve our client’s needs and adapt to an ever-changing world of technologies.
We employ creativity to solve problems and help our clients succeed through program and human resource management, in the fields of training and creative services.
HistoryIn 1986, founder and CEO Catherine Downey created Downey and Warren Advertising after years of media production and broadcast television experience. CATMEDIA was founded in 1997 as CATVIDEO. Downey, a single mom, started the firm using her experience in television production and media and project management and built a thriving business while also caring for her young family. Her years of hard work and sacrifice paid off, and with grown children now, Downey has redoubled her efforts to expand her firm to meet the ever-changing needs of federal and commercial clients in today’s fast-paced world. In 2011, Downey changed the company name to CATMEDIA to reflect its expanding services. CATMEDIA has been recognized as a leader among government services contractors. Fully staffed with true innovators, the firm is patent-pending on several training and communications technologies. Additionally, CATMEDIA has twice been named to the Inc. 500 list of the fastest-growing private companies in America.
ServicesCATMEDIA specializes in Creative Services/Media Production, Program Management, Training, and Human Resource Management. Based in Atlanta, Georgia, we are process developers, communication strategists, and information designers who combine creative thinking with the appropriate technologies and professionals to create the necessary tools and/or environment in order to successfully support our clients’ leadership, technologies, programs, and organizations.
Our TeamOur strengths are in the wealth of the experience and professional achievements of our team. We are very proud of their skills and their award-winning work. Meet some of our CATMEDIA executive team members:
Catherine DowneyCEO & Creative DirectorMore
CEO, Catherine Downey’s leadership, commitment, and strength serve as the foundation for CATMEDIA’s operational standards and practices. Her unique ability to understand the creative world enables CATMEDIA to offer superior solutions to match a client’s message.
Catherine founded CATMEDIA in 1997 as CATVIDEO; drawing from years of media production and broadcast television experience, ending with management of the operational side of WZTV, an independent television station in Nashville, TN, which included: programming, studio, engineering, and broadcasting 24/7.
Downey, a single mom, started the firm using her experience in television production and media and project management, and built a thriving business while also caring for her young family. Her years of hard work and sacrifice paid off, and, with grown children now, Downey has redoubled her efforts to expand her firm to meet the ever-changing needs of federal and commercial clients in today’s fast-paced world.
In 2011, Downey changed the company name to CATMEDIA to reflect its expanding services. True innovators, CATMEDIA is patent-pending on several training and communications technologies. CATMEDIA has named to the Inc. 500 list of the fastest-growing private companies in America in 2014, 2015, and again in 2016. It is under Catherine's stewardship that CATMEDIA is able to offer such innovative services.
Catherine's exceptional background, experience, and commitment have all been recognized through multiple awards:
- Telly Awards
- The Videographer Awards
- Axiem Awards
- Addy Awards
- Communicator Awards
- Best of Business Award in Video Production by the Small Business Commerce Association
- Dun & Bradstreet Open Ratings Report Customer Service Score of 93
- Exceptional Ratings in Federal Contractor Performance Assessment Reporting System (CPARS)
- Semi-Finalist, Atlanta Business Person of The Year, 2014
- Valedictorian, Atlanta District, SBA Emerging Leaders Class, 2014
- Inc. 500 Honoree, #489 Ranking, 2014
- Atlanta Business Chronicle Pacesetter Award, 2015
- GA Fast 40 Award, 2015
- Forbes Magazine Women Business Leaders, June, 2015
- SBA Georgia Success Story, 2015
- Inc. 500 Honoree, #94 Ranking, 2015
Ronetta L. Andrus, J.D.Director Of Business Affairs & OperationsMore
Ronetta holds a Juris Doctorate from Southern University Law Center. Ronetta has been an integral part of the CATMEDIA team since 2013. Ronetta’s proven ability to manage government contracts, ensure contract compliance, and develop policies and procedures as it relates to contracts, reporting, and compliance make her an invaluable asset to CATMEDIA’s team. Her experience includes contract compliance (both corporate and government), legal research, negotiating, and legal document drafting.
Amy FerzocoDirector of Creative ServicesMore
As Director of Creative Services for CATMEDIA, Ms. Ferzoco also serves as Project Manager/Production Manager. She manages all creative services projects and creative staffing contracts for government and commercial entities. Ms. Ferzoco organizes all aspects of a program from project kickoff to delivery. As such, she is responsible for all planning, organizing, and resource management required to successfully execute projects and meet delivery goals and objectives. Ms. Ferzoco is hands-on in all aspects of pre- through post-production, to include creative development, scripting, videography, and editing. Her excellent track record coupled with more than 10 years of demonstrated experience in industry programming and television, gives her an in-depth understanding of the production process. As a result of her experience, Ms. Ferzoco has developed a wide network of industry contacts and a keen eye for visualizing a script prior to shooting. She also has nearly a decade of retail management and visual merchandising experience with Banana Republic and Esprit de Corps, which augments her creative and management skill sets.