Founder and CEO Catherine Downey built her company around five core values: creativity, quality of products and services, exceptional customer service, innovation, and integrity. CATMEDIA has consistently applied these core values to meet the ever-changing needs of government and commercial clients in today’s fast-paced world. These principles are the foundation of our business and of our project management approach. CATVIDEO became CATMEDIA in 2011 to better serve our client’s needs and adapt to an ever-changing world of technologies.
We employ creativity to solve problems and help our clients succeed through program and human resource management, in the fields of training and creative services.
In 1986, founder and CEO Catherine Downey created Downey and Warren Advertising after years of media production and broadcast television experience. CATMEDIA was founded in 1997 as CATVIDEO. Downey, a single mom, started the firm using her experience in television production and media and project management and built a thriving business while also caring for her young family. Her years of hard work and sacrifice paid off, and with grown children now, Downey has redoubled her efforts to expand her firm to meet the ever-changing needs of federal and commercial clients in today’s fast-paced world.
In 2011, Downey changed the company name to CATMEDIA to reflect its expanding services. CATMEDIA has been recognized as a leader among government services contractors. Fully staffed with true innovators, the firm is patent-pending on several training and communications technologies. Additionally, CATMEDIA has twice been named to the Inc. 500 list of the fastest-growing private companies in America.
CATMEDIA specializes in Creative Services/Media Production, Program Management, Training, and Human Resource Management. Based in Atlanta, Georgia, we are process developers, communication strategists, and information designers who combine creative thinking with the appropriate technologies and professionals to create the necessary tools and/or environment in order to successfully support our clients’ leadership, technologies, programs, and organizations.
Our strengths are in the wealth of the experience and professional achievements of our team. We are very proud of their skills and their award-winning work. Meet some of our CATMEDIA executive team members:
Catherine DowneyCEO & Creative DirectorMore
CEO, Catherine Downey’s leadership, commitment, and strength serve as the foundation for CATMEDIA’s operational standards and practices. Her unique ability to understand the creative world enables CATMEDIA to offer superior solutions to match a client’s message.
Catherine founded CATMEDIA in 1997 as CATVIDEO; drawing from years of media production and broadcast television experience, ending with management of the operational side of WZTV, an independent television station in Nashville, TN, which included: programming, studio, engineering, and broadcasting 24/7.
Downey, a single mom, started the firm using her experience in television production and media and project management, and built a thriving business while also caring for her young family. Her years of hard work and sacrifice paid off, and, with grown children now, Downey has redoubled her efforts to expand her firm to meet the ever-changing needs of federal and commercial clients in today’s fast-paced world.
In 2011, Downey changed the company name to CATMEDIA to reflect its expanding services. True innovators, CATMEDIA is patent-pending on several training and communications technologies. CATMEDIA has named to the Inc. 500 list of the fastest-growing private companies in America in 2014, 2015, and again in 2016. It is under Catherine's stewardship that CATMEDIA is able to offer such innovative services.
Catherine's exceptional background, experience, and commitment have all been recognized through multiple awards:
- Telly Awards
- The Videographer Awards
- Axiem Awards
- Addy Awards
- Communicator Awards
- Best of Business Award in Video Production by the Small Business Commerce Association
- Dun & Bradstreet Open Ratings Report Customer Service Score of 93
- Exceptional Ratings in Federal Contractor Performance Assessment Reporting System (CPARS)
- Semi-Finalist, Atlanta Business Person of The Year, 2014
- Valedictorian, Atlanta District, SBA Emerging Leaders Class, 2014
- Inc. 500 Honoree, #489 Ranking, 2014
- Atlanta Business Chronicle Pacesetter Award, 2015
- GA Fast 40 Award, 2015
- Forbes Magazine Women Business Leaders, June, 2015
- SBA Georgia Success Story, 2015
- Inc. 500 Honoree, #94 Ranking, 2015
Scott Dixon brings 20 years of business experience to CATMEDIA. Prior to joining the company, he led the acquisition of key shelter titles from Network Communications, Inc. to form NewPoint Media Group, where he served as President and CEO. Key titles include: The Real Estate Book, New Homes, Senior Living Choices, and most recently, Homes and Land.
Before joining NewPoint Media Group, Dixon held several top leadership positions at Network Communications, Inc., the nation’s largest integrated online and print publisher of shelter titles.
Jeff MasonDirector of New Business Development & Client ServicesMore
Jeff Mason brings 20 years of advertising and design experience to CATMEDIA. Prior to joining the company, he was Founder of Ignite Creative Group, a boutique marketing firm based in Atlanta.
Trained as a Senior Art Director and Graphic Designer, Jeff has developed and helped launch B2B and B2C advertising campaigns for international, regional, and local businesses including United Parcel Service, Hansgrohe, D.R. Horton Home Builders, KOMA Trim Products, The Home Depot, Berchtold USA, Gerber Plumbing Fixtures, Kauffman Tire, The Citadel and Earthshare Georgia to name a few.
Jeff grew up in Charleston, SC and earned his BFA degree from The University of South Carolina. Jeff worked for the award-winning firm Cognetix Strategic Marketing & Visual Communications and The Bosworth Group before he moved to Atlanta in 2005. Jeff has been recognized for his design efforts by American Graphic Design, Summit International Awards, Davey Awards, The Addy’s, PRISM Awards, and the International Association of Business Communicators Awards (IABC).
Ronetta L. Andrus, J.D.Director Of Business Affairs & OperationsMore
Ronetta holds a Juris Doctorate from Southern University Law Center. Ronetta has been an integral part of the CATMEDIA team since 2013. Ronetta’s proven ability to manage government contracts, ensure contract compliance, and develop policies and procedures as it relates to contracts, reporting, and compliance make her an invaluable asset to CATMEDIA’s team. Her experience includes contract compliance (both corporate and government), legal research, negotiating, and legal document drafting.
Jonathan L’Hommedieu, Ph.DDirector of TrainingMore
Dr. Jonathan H. L’Hommedieu currently is the Deputy Program Director for the OPM Instructor Management Services team at CATMEDIA, and is responsible for overseeing program delivery. He joined CATMEDIA in 2014 as the Instructor Manager for the Federal Executive Institute after nearly a decade of experience working in higher education in the United States and Europe. He has served on the faculties of Armstrong State University and the University of Turku, Finland where he taught courses on research methodology and foreign relations. Dr. L’Hommedieu has given presentations in over a dozen countries and has been published in peer-reviewed journals.
Dr. L’Hommedieu is an experienced project manager in education, having served on the Executive Board of the Baltic Sea Region Studies Master’s Programme in Turku, Finland from 2007-2010. Dr. L’Hommedieu developed curriculum; managed a highly international faculty; implemented new online and blended courses; and recruited students from around the world. Dr. L’Hommedieu attended the University of Turku where he received a Ph.D. in Contemporary History.
Amy FerzocoDirector of Creative ServicesMore
As Director of Creative Services for CATMEDIA, Ms. Ferzoco also serves as Project Manager/Production Manager. She manages all creative services projects and creative staffing contracts for government and commercial entities. Ms. Ferzoco organizes all aspects of a program from project kickoff to delivery. As such, she is responsible for all planning, organizing, and resource management required to successfully execute projects and meet delivery goals and objectives. Ms. Ferzoco is hands-on in all aspects of pre- through post-production, to include creative development, scripting, videography, and editing. Her excellent track record coupled with more than 10 years of demonstrated experience in industry programming and television, gives her an in-depth understanding of the production process. As a result of her experience, Ms. Ferzoco has developed a wide network of industry contacts and a keen eye for visualizing a script prior to shooting. She also has nearly a decade of retail management and visual merchandising experience with Banana Republic and Esprit de Corps, which augments her creative and management skill sets.
Matthew MitchellHR GeneralistMore
Matthew Mitchell joined CATMEDIA in January 2015 as the HR Generalist. Matthew is the point of contact for employee relations, HRIS, compensation, training and development, recruitment, benefits administration, and human resource procedures.
Prior to joining CATMEDIA, Matthew was employed with the U.S. Small Business Administration in the Presidential Management Fellow program, which is administered through the Office of Personnel Management government agency. It is the top-rated developmental program for workers who have achieved an advanced degree. He was 1 of 600 people selected out of 13,000 applicants for the 2013 cohort. While employed at the U.S. Small Business Administration, he served as the Administrative Resource Coordinator for Region IV. While there, Matthew was responsible for human capital analysis, planning, regional budgeting, and non-profit needs assessments analysis within an eight-state, nine-office region. As a strategist, he provided federal guidance on human resource and employee relations to the regional administrator.
Matthew received his Bachelor’s of Science in Business Administration from Florida Agricultural and Mechanical University School of Business and Industry (2007). He has completed his Master’s in Human Resource/Change Management from the University of Central Florida (2011). Outside of work, Matthew volunteers his time with United Way, Big Brother-Big Sisters of Metro Atlanta, Society for Human Resource Management, and Phi Beta Sigma Fraternity, Inc. Matthew recently became a first time dad, when he and his wife welcomed a baby girl named Brielle in April 2016.