SEO – Search Engine Optimization

You have a never ending to-do list, a full inbox, and your calendar is booked out for weeks.
You’d like to dedicate time to understand search engine optimization (SEO) because you know it is critical to the success of your website, driving sales, and getting your content seen—but where do you start?

What is Search Engine Optimization?

SEO is a marketing tactic that focuses on increasing search engine results.
When a website successfully uses SEO, it increases in ranking on search engine result pages (SERPs). This increases website traffic, which is paramount to growing your business’s or organization’s online presence.

Cut Through The Clutter

CATMEDIA offers SEO services that make your business easy to find:
  • SEO Audit (Market Analysis & Current Company Positioning)
  • Effective Keyword Phrase Research & Adjustment
  • Monthly Traffic & Ranking Report
  • Local Map Optimization (Google Places, Yahoo Local and Live Local Search)
  • Social Media Optimization
  • Video and Image Optimization
  • Mobile SEO and Mobile Site development
  • Link Building
  • Landing Page Optimization
  • Content Strategy & Blog Setup
  • Analytics Tracking

How does Search Engine Optimization work?

SEO works in a variety of ways. Search engines use automated software to follow links on websites.
They read the information on a website, then store and rank that information in a database. If your website is search engine optimized, the search engine will rank your website higher on the SERPs than other websites based on the keywords that match the search engine.
A search engine will periodically return to a website to check for updated information, so it is extremely important that your website is always up to date.
SEO is implemented in all website content, including text, titles, meta-descriptions, links, and blogs. This drives organic search to the organization’s landing pages, providing quality content, and giving the organization credibility.
Search engines operate on a user’s keyword search, so it is important to use words relating to the products or services a company offers throughout the website. By writing content that is targeted towards the customer, your site will become more easily accessible.
Offering quality content that is effectively organized will not only increase new website traffic but will help you retain visitors. Further, pairing great content and SEO use with a search engine friendly website can take your website to the top of the ranks.

Why do you need SEO?

Often, when someone opens a search engine, they are looking for an answer to a question or a solution to a problem. These searches are done through a string of key words that eventually lead them to a website that provides the answer.
With billions of websites on the Internet, how easy is it for potential customers to find you?
Through the optimization of the correct key words, your business will be ranked higher on SERPs. Increasing your website’s ranking increases your company’s visibility and drives website traffic.
Search engine optimization also garners targeted traffic to your website, increasing your exposure and publicizing for your company.
Content on the internet is always increasing, along with competition for website traffic. Companies who utilize SEO will have a long-term advantage in business and driving website traffic.