You’ve got a sky high “to do” list, an inbox full of unread emails, and your calendar is booked solid. You’d like to dedicate time to understand Search Engine Optimization (SEO) because you know it is critical to the success of your website, driving sales, and getting your content seen, but where do you start?
What is Search Engine Optimization?
Search Engine Optimization is a marketing tactic that focuses on increasing search engine results. It’s influence in growing your business’s online presence, and increasing website traffic is paramount. When a website successfully uses search engine optimization it increases in ranking on search engine sites, such as Google.
Cut Through The Clutter
CATMEDIA offers SEO services that make your business easy to find:
- SEO Audit (Market Analysis & Companies Current Positioning)
- Effective Keyword Phrase Research & Adjustment
- Monthly Traffic & Ranking Report
- Local Map Optimization (Google Places, Yahoo Local and Live Local Searc)h
- Social Media Optimization
- Video and Image Optimization
- Mobile SEO and Mobile Site development
- Link Building
- Landing Page Optimization
- Content Strategy & Blog Setup
- Analytics Tracking
How does Search Engine Optimization work?
SEO works in a variety of ways. Search engines use automated software to follow links on websites. They read the information on a website, then store and rank that information in a database. If your website is search engine optimized, the search engine will rank your website higher than other websites based on the keywords that match the search engine. A search engine will periodically return to a website to check for updated information, so it is extremely important that your website is always up-to-date.
SEO’s are optimized in all website content including text, titles, meta-descriptions, links, and blogs. The optimization of SEOs drive organic search to the businesses landing pages, providing quality content, and giving the business credibility. Search engines operate on a user’s keyword search, so it is important to use words relating to the products or services a company offers throughout the website.
By writing content that is targeted towards the customer, your site will become more easily accessible. Offering quality content that is effectively organized will not only increase new website traffic, but will help you retain visitors. Further, pairing great content and SEO use with a search engine friendly website can take your website to the top of the ranks.
Why do you need SEO?
Often, when someone opens a search engine, they are looking for an answer to a question, or a solution to a problem. These searches are done through a string of key words that eventually lead them to a website that provides the answer. With billions of websites on the Internet, how easy is it for potential customers to find you?
Through the optimization of the correct key words, your business will be ranked higher on results pages. Increasing your website’s ranking increases your company’s visibility, and drives website traffic. Search engine optimization also garners targeted traffic to your website, increasing your exposure and publicizing for your company.
Content on the Internet is always increasing, along with competition for website traffic. Companies who utilize SEO will have a long-term advantage in business and driving website traffic.