Designing for a Target Audience
What is a target audience? A target audience is a specific group of people to whom a product, service, or brand is marketed in a variety of ways. In most…
All posts by Shelby Vecchio
The Brand Name-Game: How Visuals Solidify a Brand
Branding, by definition, is “the process involved in creating a unique name and image for a product” (Business Dictionary). Your brand is the voice and personality of your organization and…
Graphic Artist vs. Graphic Designer
OFF THE BAT You may be thinking, “Can there really be an entire blog devoted to the differences between a graphic artist and graphic designer?” You may not realize there…
Understanding Data Visualization and Infographics
With digital media becoming more and more popular, there is more content readily available. The more we are overwhelmed with information, the harder it is for us to focus on…
Let’s Get it Moving: Why Companies Should Use Computer Animation
Have you ever been able to focus through a PowerPoint or lengthy presentation and truly enjoy it? How many times have you been distracted by your phone, or just completely…
Construct, Compose, Complete: A Basic Guide to Graphic Design
To some, graphic design is seen as a singular visual element such as a logo, website, or brochure. In reality, it is an umbrella term for an array of design…