6 Dos & Don’ts of Government Videos
As any Contracting Officer or Program Manager knows, producing video for the government, especially the federal government, is not the same as commercial B2B or B2C production. Similar to other…
The Art of Local Marketing
If you know nothing else about global and national ad campaigns, you can at least recognize that they reach large audiences. There are many benefits to the massive exposure of…
How Energy Companies Are Embracing Content Marketing
Like other government-regulated industries, energy companies are well acquainted with the unpredictable, ever changing environmental and geo-political conditions currently impacting the globe. In an industry such as this, a marketer…
Marketing Research Methods: Part I- Secondary Research
Marketing research is a complex group of responsibilities under the marketing umbrella. Indeed, marketing research supports all four “Ps” (product, price, promotion, place) and all four “Cs” (customer, cost, communication,…
A Cat Tail of Epic Proportions
The past few weeks have been full of excitement here at CATMEDIA. The final stages of post- production for our feature film Mnemosyne are in full swing, and we celebrated…
The Aviation Industry’s Best Branding Practices
Building a strong brand image has always been important to the success of businesses big and small. Your brand image is reflected in every aspect of your business, from your…
Website Redesign Tips
Are you looking to market a new product online? Maybe traffic is down, or maybe you want a new look to your website. Whatever the reason may be, there…
Diagnosing Digital Communications in Healthcare
It’s no secret that the healthcare industry is undergoing significant changes. This heavily regulated industry has sometimes been slow to adopt new strategies, but a digital revolution is transforming how…
DESIGNING FOR THE VISUALLY IMPAIRED
For those of us who aren’t one of the 7.3 million Americans with a visual impairment, we might not think about how graphic design impacts people with certain disabilities. The way…
Four Grammatical Mistakes to Avoid
As with most things, appearances matter. This is especially important when writing and sharing content with your audience. How you write and present informational content, promotional copy, and emails is…