The Art of Local Marketing
If you know nothing else about global and national ad campaigns, you can at least recognize that they reach large audiences. There are many benefits to the massive exposure of…
Category Archives: Branding
Marketing Research Methods: Part I- Secondary Research
Marketing research is a complex group of responsibilities under the marketing umbrella. Indeed, marketing research supports all four “Ps” (product, price, promotion, place) and all four “Cs” (customer, cost, communication,…
The Aviation Industry’s Best Branding Practices
Building a strong brand image has always been important to the success of businesses big and small. Your brand image is reflected in every aspect of your business, from your…
DESIGNING FOR THE VISUALLY IMPAIRED
For those of us who aren’t one of the 7.3 million Americans with a visual impairment, we might not think about how graphic design impacts people with certain disabilities. The way…
Getting to Know CATMEDIA: A Crossword
How well do you know CATMEDIA? Brush up on your knowledge by completing the crossword below! ACROSS 5. Management is a CATMEDIA service that provides, real-world solutions to fuel your organization’s…
From the CEO’s Desk: The Future of Digital Marketing
As someone with over 35 years of marketing experience, I can attest to the fact that the Digital Revolution has completely reshaped and transformed the way companies market to and…
Advertising Advice From The Experts
Stay Connected with CATMEDIA: For more information, please visit CATMEDIA.com Like us on Facebook Follow us on Twitter All around the world, marketers can agree that advertising has changed a great deal since…
Precise Words: How to Ensure the Content on your Website is Appropriate for Your Target Audience
In the 21st century, every business needs a website. It’s been called the modern-day storefront, and what you present on your company website matters. You’ve got the look, but how…
Three Tips for Digital Marketing Success
Any business owner can tell you that marketing is an invaluable aspect of successfully running a company. Promoting your products or services is the best way to reach new customers…
Change Management and Branding as Tools of Healthcare Transformation
As a marketing leader in healthcare you are likely dealing with unprecedented changes in your industry as well as within your organization as it manages those changes. How have your…