DESIGNING FOR THE VISUALLY IMPAIRED
For those of us who aren’t one of the 7.3 million Americans with a visual impairment, we might not think about how graphic design impacts people with certain disabilities. The way…
Category Archives: Graphic Design
Graphic Design Trends in the Airline Industry
The brand identity of an airline carrier is critical to its survival. Consumer belief in a carrier can be fragile and mishaps involving customer service or safety concerns have been…
4 Steps to Geographical Data Visualization
The digital era has ushered in new and exciting ways for us to process and envision information. Geographical data visualization has quickly evolved from static representations on paper to interactive…
5 Questions Your Graphic Designer Will Ask
Beginning a creative project can be overwhelming, especially if you are not accustomed to working with a graphic designer. As a client, it may be tricky to communicate or address…
Three Keys to Creating Great Motion Graphics
Great motion graphics can change the way a company speaks to its target market, employees, or to a general audience. If you asked what the “key” is to making great…
Seven Tips for Designing Business Cards
We all know that a business card is a “small card printed with one’s name, professional occupation, company position, business address, and other contact information” (Dictionary.com). However, in the professional…
Designing for a Target Audience
What is a target audience? A target audience is a specific group of people to whom a product, service, or brand is marketed in a variety of ways. In most…
The Brand Name-Game: How Visuals Solidify a Brand
Branding, by definition, is “the process involved in creating a unique name and image for a product” (Business Dictionary). Your brand is the voice and personality of your organization and…
Graphic Artist vs. Graphic Designer
OFF THE BAT You may be thinking, “Can there really be an entire blog devoted to the differences between a graphic artist and graphic designer?” You may not realize there…
Get The Juices Flowing: How To Hackathon Your Way To Creative Solutions
If you think a hackathon is just for coders, think again. The word “hack” traditionally refers to computer programming. So, how does that apply to business? The hackathon started as…