Forget the 4 P’s! What Are The 4 C’s of Marketing?
As marketers, we’re all taught about the four pillars of business marketing. The 4 P’s- Product, Price, Place, and Promotion are ingrained in our memory from day one of our…
10 Social Media Mistakes You Should Avoid in 2016
Businesses face a huge shift in the way they communicate and interact with their clients and customers. Traditional communications are taking a back seat to the emerging giant that…
Effective Online Learning: How to Connect with Your Audience
“Tell me and I forget. Teach me and I remember. Involve me and I learn.” – Benjamin Franklin Have you ever taken an online course? If you did, what was…
Don’t Pick, Plug, and Pray: A Better Way to Use SEO Keywords
So, you heard about Search Engine Optimization (SEO) and decided to give it a try? Maybe you picked some keywords, started plugging them in on various pages of your website,…
Project Manager vs. Program Manager: Is There a Difference?
Although the titles sound similar, the job functions of project managers and program managers vary in important ways. The degree of difference depends in part on the organization for which…
Brilliant Branding Practices for your Business
It has become increasingly important for businesses to build a unique brand image. Whether you want to increase your customer base, or to keep your customers’ loyalty, branding is profitable…
Storyboards: A Close Up
Pre-production is all about planning a shoot before the camera starts rolling. This planning involves developing concepts, scripting, budgeting, securing the crew, hiring talent, and preparing equipment. One of the…
CATMEDIA Wins Silver in 2015 Best in Biz Awards
CATMEDIA, a leading service provider for program and HR management in the fields of training and creative services, was named a Silver winner in Fastest-Growing Company of the Year –…
Is Print Dead?
In today’s digital age, technology is both ever present and ever changing. It seems that every day there is a new and more effective platform that can be utilized for…
How to Write a Press Release: 7 Effective Steps
A great press release can do a lot for your business. Writing an effective press release can not only lead to a better brand image for a company but…