5 Tips For Branding Your Company On Twitter
Since its creation in 2006, Twitter has seen immense growth—averaging about 310 million active users per month. As the forefather of the hashtag (refer to my previous blog on the…
What Does A Social Media Manager Do?
Social media has become a key component in many organization’s marketing plans and strategies. An organization’s social media presence needs to be attended to now more than ever due to…
Why You Need to Hire an Ad Agency
Advertising is a crucial component to the success of any business, big or small, including commercial, non-profit, and governmental organizations. Advertising has made a huge impact on history as a…
How To Handle A Social Media Crisis
I can advise you on what your organization should be posting on social media, where to post it, how often, and the best times to post in order to reach your…
How to Optimize Your Company’s Website
Whether you have just launched a website or have been maintaining one for years, it may be time to perform some website optimization for that site. Website optimization generally refers…
Top 4 Tools To Help Your Social Media
No one can question the importance of having a strong social media presence today. In a time when all consumers have to do is click on a screen to find…
The Brand Name-Game: How Visuals Solidify a Brand
Branding, by definition, is “the process involved in creating a unique name and image for a product” (Business Dictionary). Your brand is the voice and personality of your organization and…
How Airlines are Heightening Customer Loyalty
After the global-economic crisis of 2008, the airline industry underwent an immense transformation on its path to recovery. Now out of the woods, airlines are seeking ways to differentiate their…
How to Find Qualified Employees
People often ask me, “What makes an employee qualified to join your organization?” I come across many resumes of candidates that on paper would probably do a good job in…
Top 5 Marketing Mistakes Businesses Make
Marketing is considered one of the most important aspects of running a business, and while good marketing can greatly increase brand recognition and client base, bad marketing can do the…