Downey Elected to DeKalb Chamber Board of Directors
ATLANTA, GA (PRWEB) February 01, 2017 CATMEDIA is proud to announce that its CEO, Catherine Downey, was selected by her peers in the DeKalb County business community to serve on…
Tips on Improving Leadership Communication
“If you want to lead, first learn how to follow.” – Rick Beneteau Integrity, passion, innovation, patience, authenticity, and persistence are all examples of qualities that make a great leader….
The Future of Organizational Learning
Organizations today are faced with overwhelming, rapid change, which can impact every aspect of business. Along with this, there are up to four generations of people working side-by-side, making today’s…
Applying the 4 C’s of Marketing to Healthcare
Jeannette Warren wrote an excellent article last January about a shift from the four P’s of marketing (product, price, place, and promotion) to the four C’s, which are more customer…
Downey Contributes on SBDC Board of Advisors
ATLANTA, GA – At the end of last month Catherine Downey, CEO of CATMEDIA, continued her service to Georgia’s small businesses when she spoke at the Georgia Economic Outlook as a member…
Precise Words: How to Ensure the Content on your Website is Appropriate for Your Target Audience
In the 21st century, every business needs a website. It’s been called the modern-day storefront, and what you present on your company website matters. You’ve got the look, but how…
Marketing Comfort and Convenience in Aviation
When deciding to travel by air to any destination, the average traveler is searching for the best value, and value in terms of air travel does not always mean cheap…
The Advantages of CSS in Web Design
As mentioned before in a previous post, CSS (Cascading Style Sheets) is a web design tool used to control the layout of a webpage while HTML deals with the actual…
Video Marketing: A Crucial Tool
According to a Microsoft survey conducted on 2,000 participants between the years of 2000 and 2013, the average human attention span had decreased from 12 to 8 seconds. The study…
The Business of Filmmaking
“They don’t call it show business for nothing.” I’ve heard it many times in many different tones from many people. It’s a pretty simple truth, but for the aspiring filmmaker;…