Explainer Videos: What They Are and How They Are Beneficial

A common problem in commercial industry is quickly articulating exactly what your company has to offer in an interesting way. Some companies offer varied and complex products or services that can be hard to convey through text alone.

That’s where explainer videos come in.

What Is It?

An explainer video is a short marketing video that helps to simplify the explanation of a complex process, product, service, or other offering of a company. They can be created in a variety of formats such as live action, 2D animation, 3D animation, infographic, kinetic typography, and more.

These videos are short, so they are easy to insert into emails, social media post, or a website.

Who Can Use It?

Any company can use an explainer video, but here is an example of someone that might benefit from the format.

Let’s say you’re a manufacturer who specializes in providing aircraft and/or airport ground support equipment (GSE). It would be easy to discuss what you do with people in the aviation industry, but to those who aren’t as familiar with the subject, relaying that message can be complex, and you don’t want to overwhelm potential customers with information they won’t understand.

Using an explainer video, you could demonstrate to your potential customers how you make your product, why your product or service is so important, and how your company can deliver measurable results.

How Are They Beneficial?

In today’s digital climate, you have to capture your audience’s attention quickly, and video is the best way to do that.

Think of the success of TikTok and Instagram Reels. By utilizing visual storytelling, explainer videos enable brands to introduce themselves and their products/services, address common questions, and explain how your offerings are valuable to the viewer. This can increase brand awareness, build audience engagement, improve SEO, and influence purchasing decisions.

Where Can You Get One?

As a company with more than 35 years of experience helping companies market their products and services, train their employees, and produce a myriad of videos, CATMEDIA has seen tremendous positive outcomes for many companies using explainer videos.

From the Air National Guard to Georgia Power, CATMEDIA has been a great resource for companies looking to elevate their brands.

If you’d like to learn more, you can contact us at info@catmedia.com or (404) 315-9700.