Category Archives: Marketing and Advertising

We offer an array of innovative approaches to turn data-driven strategies into targeted consumer engagement.

Content Marketing Strategy: What, Why, and How?

January 26, 2016 0 comments Jeannette Warren

A growing trend among marketers worldwide is content marketing. This new trend is becoming increasingly more valuable as traditional marketing proves to be ineffective among modern day consumers. What is…

A Picture Is Worth A Thousand Words

January 22, 2016 0 comments Amy Ferzoco

Technology and contemporary marketing methods are duking it out to captivate consumer minds. Some of the most powerful tools in successful marketing strategies are the implementation of social and visual…

Marketing: Quality Over Quantity

January 21, 2016 1 comment Jeannette Warren

In the year 2016, media constantly surrounds us on all fronts. We spend our time scrolling through social media, clicking through channels on our TV and streaming music online. In…

Let’s Get it Moving: Why Companies Should Use Computer Animation

January 14, 2016 0 comments Shelby Vecchio

Have you ever been able to focus through a PowerPoint or lengthy presentation and truly enjoy it? How many times have you been distracted by your phone, or just completely…

4 C's of Marketing- Arrows Way- CATMEDIA

Forget the 4 P’s! What Are The 4 C’s of Marketing?

January 12, 2016 2 comments Jeannette Warren

As marketers, we’re all taught about the four pillars of business marketing. The 4 P’s- Product, Price, Place, and Promotion are ingrained in our memory from day one of our…

Don’t Pick, Plug, and Pray: A Better Way to Use SEO Keywords

December 22, 2015 0 comments Sarah Burek

So, you heard about Search Engine Optimization (SEO) and decided to give it a try? Maybe you picked some keywords, started plugging them in on various pages of your website,…

Brilliant Branding Practices for your Business

December 15, 2015 0 comments Jeannette Warren

It has become increasingly important for businesses to build a unique brand image. Whether you want to increase your customer base, or to keep your customers’ loyalty, branding is profitable…

Is Print Dead?

December 7, 2015 3 comments Anna Gray Young

In today’s digital age, technology is both ever present and ever changing. It seems that every day there is a new and more effective platform that can be utilized for…

How to Write a Press Release: 7 Effective Steps

December 3, 2015 0 comments Jeannette Warren

A great press release can do a lot for your business. Writing an effective press release can not only lead to a better brand image for a company but…