How Video Marketing Can Boost Your ROI
In today’s digital age, video has become a crucial component of any effective marketing strategy. With the rise of social media platforms like TikTok, YouTube, and Instagram, video content has…
Category Archives: Marketing and Advertising
Driving Results With SEO: Why It’s More Important Than Ever
It’s 2020, and you find yourself about to refresh the look of your current website or preparing to launch a new website. You may be asking yourself: “How do I…
5 Reasons to Use Data Visualization to Tell Your Customers’ Story
Data visualization, a tool by which facts, statistics, or other complex pieces of information, are presented in a format where trends and developments are easily grasped and understood. Our eyes…
The Art of Local Marketing
If you know nothing else about global and national ad campaigns, you can at least recognize that they reach large audiences. There are many benefits to the massive exposure of…
How Energy Companies Are Embracing Content Marketing
Like other government-regulated industries, energy companies are well acquainted with the unpredictable, ever changing environmental and geo-political conditions currently impacting the globe. In an industry such as this, a marketer…
Marketing Research Methods: Part I- Secondary Research
Marketing research is a complex group of responsibilities under the marketing umbrella. Indeed, marketing research supports all four “Ps” (product, price, promotion, place) and all four “Cs” (customer, cost, communication,…
The Aviation Industry’s Best Branding Practices
Building a strong brand image has always been important to the success of businesses big and small. Your brand image is reflected in every aspect of your business, from your…
Website Redesign Tips
Are you looking to market a new product online? Maybe traffic is down, or maybe you want a new look to your website. Whatever the reason may be, there…
Diagnosing Digital Communications in Healthcare
It’s no secret that the healthcare industry is undergoing significant changes. This heavily regulated industry has sometimes been slow to adopt new strategies, but a digital revolution is transforming how…
DESIGNING FOR THE VISUALLY IMPAIRED
For those of us who aren’t one of the 7.3 million Americans with a visual impairment, we might not think about how graphic design impacts people with certain disabilities. The way…