Forget the 4 P’s! What Are The 4 C’s of Marketing?
As marketers, we’re all taught about the four pillars of business marketing. The 4 P’s- Product, Price, Place, and Promotion are ingrained in our memory from day one of our…
Category Archives: Human Resource Management
How to Write a Press Release: 7 Effective Steps
A great press release can do a lot for your business. Writing an effective press release can not only lead to a better brand image for a company but…
Keeping Your Legal Ducks in a Row: What to Know When Bidding on Government Contracts
SHOW ME THE MONEY The United States government purchases more goods and services than any other entity in the world; therefore, many federal business opportunities are available to companies both…
What is Human Resource Management in the U.S. and Global Economy Today?
CREATING VALUE Whether an organizations’ strategy involves implementing layoffs, delayed hiring, restructuring, growth, mergers, or partnerships, it is very important to provide value to your stakeholders. Providing value not only…
How Training Leads to Better, More Engaged Employees
Having engaged employees is very important to any organization. The pride of just a few employees performing their job well can lead to a systematic change in how seriously the…
LinkedIn for Beginners: 5 Tips
Originally published at LinkedIn.com. Chances are you created a LinkedIn account while you were looking for a job and- now that you can make the rent- you don’t need LinkedIn…
Motivating Employees Without Spending Money
5 Simple Steps Motivating employees is key to having a successful business; however, there are times when it is seemingly impossible to find better-motivated employees. The reasonably obvious solution to…
6 Methods for Crafting Compelling Characters
When reading a book, watching a movie, or viewing a play, have you ever stopped to wonder how the author created a character so vivid, intriguing, and compelling? How does…
How to Ensure that Training Turns into Learning
Training is a process that continues throughout the entirety of one’s career. While some institutions view employee training as a waste of valuable time and resources, numerous businesses believe that…
Overhaul Your Employee Training: Increase Employee Engagement
Employee engagement is important to any organization. Engaged employees work as hard as possible to reach company goals and their attitude evokes pride for their organization. This is simply a…