6 Dos & Don’ts of Government Videos
As any Contracting Officer or Program Manager knows, producing video for the government, especially the federal government, is not the same as commercial B2B or B2C production. Similar to other…
Category Archives: Video Production
What is CATMEDIA Entertainment?
CATMEDIA Entertainment is one of CATMEDIA Inc.’s three divisions. We established CATMEDIA Entertainment to take on creative projects in the entertainment industry that didn’t fit into CATMEDIA’s other verticals. Small…
Training Videos: DIY vs Professional
Everyone can agree that training employees is critical to creating a first-class customer-service oriented firm. We can also agree that training employees is time-consuming and costly. Sometimes, the results can…
Video Marketing: A Crucial Tool
According to a Microsoft survey conducted on 2,000 participants between the years of 2000 and 2013, the average human attention span had decreased from 12 to 8 seconds. The study…
The Business of Filmmaking
“They don’t call it show business for nothing.” I’ve heard it many times in many different tones from many people. It’s a pretty simple truth, but for the aspiring filmmaker;…
Making a Movie: A Unit Production Manager’s Observations on Doing It Twice
[You make the movie twice.] Once in pre-production, where the locations, budgets, casting, etc., get all the creative juices flowing, and then again for real, when the machine takes over…
Three Keys to Creating Great Motion Graphics
Great motion graphics can change the way a company speaks to its target market, employees, or to a general audience. If you asked what the “key” is to making great…
Mnemosyne: CATMEDIA’s First Feature Film
In February of 2016, the creative minds at CATMEDIA began work on one of their biggest feats since the company’s creation in 1997. CEO Catherine Downey and her Creative Team…
Five Things We Learned in Pre-Production of Our First Movie
In February of 2016, CATMEDIA started what could perhaps be one of its most ambitious endeavors. We decided to develop a feature-length movie and build a new entertainment department. This…
How a Green Screen Can Help Your Organization
A crucial part of marketing and communications is integrating social media, advertising/promotion, and content marketing. One of the most important, if not the most important, components of all three of…