The Business of Filmmaking
“They don’t call it show business for nothing.” I’ve heard it many times in many different tones from many people. It’s a pretty simple truth, but for the aspiring filmmaker;…
Category Archives: Video Production
Making a Movie: A Unit Production Manager’s Observations on Doing It Twice
[You make the movie twice.] Once in pre-production, where the locations, budgets, casting, etc., get all the creative juices flowing, and then again for real, when the machine takes over…
Three Keys to Creating Great Motion Graphics
Great motion graphics can change the way a company speaks to its target market, employees, or to a general audience. If you asked what the “key” is to making great…
Mnemosyne: CATMEDIA’s First Feature Film
In February of 2016, the creative minds at CATMEDIA began work on one of their biggest feats since the company’s creation in 1997. CEO Catherine Downey and her Creative Team…
Five Things We Learned in Pre-Production of Our First Movie
In February of 2016, CATMEDIA started what could perhaps be one of its most ambitious endeavors. We decided to develop a feature-length movie and build a new entertainment department. This…
How a Green Screen Can Help Your Organization
A crucial part of marketing and communications is integrating social media, advertising/promotion, and content marketing. One of the most important, if not the most important, components of all three of…
Digital Storytelling for Impact
I am going to tell you a story. In 2012, a woman wearing a kimono stood on a street. She held hand-written cards up to a camera. The woman flipped through…
Training Videos: A New Way To Train
What Are Training Videos? Many companies and their management teams know the importance of training, but are they using the most effective tools to train their own employees? The foundation…
A Picture Is Worth A Thousand Words
Technology and contemporary marketing methods are duking it out to captivate consumer minds. Some of the most powerful tools in successful marketing strategies are the implementation of social and visual…
Storyboards: A Close Up
Pre-production is all about planning a shoot before the camera starts rolling. This planning involves developing concepts, scripting, budgeting, securing the crew, hiring talent, and preparing equipment. One of the…