Cast a Wider Net – Why Clickbait May Not Be Enough to Catch Your Intended “Fish”

Instead of relying on clickbait to drive traffic to their website, businesses will need to be strategic about how they distribute their content and focus on creating content that is genuinely valuable to their intended audience, or “fish.” This means utilizing multiple platforms and casting a wider net to catch their “fish.” By utilizing multiple platforms to circulate their content, businesses can increase their reach, build stronger relationships with an audience, and drive more traffic to their website or social media profiles.

So, how can businesses cast a wider net and distribute their content effectively? Here are 10 tips:

1. Know your audience

Before you can effectively place your content, you need to know who your target audience is and where they are spending their time online. Take the time to research your audience and understand their needs, interests, and online behavior. This will help you tailor your content and distribution strategy to best reach and engage them.

2. Leverage social media platforms

Social media platforms are a powerful tool for distributing content and building an audience. However, each platform has its own strengths and weaknesses, and businesses must be strategic about which platforms they use and how they use them. For example, if you are targeting a young audience, you may want to focus on platforms like TikTok or Instagram, while a B2B company may find more success on LinkedIn.

3. Use email marketing

Email marketing is another effective tool to distribute content and build relationships with your audience. By collecting email addresses from your website visitors or social media followers, you can create a targeted email list and send regular newsletters or promotional emails to keep your audience engaged.

4. Partner with influencers

Influencer marketing has become a popular way for businesses to reach new audiences and build credibility. By partnering with influencers who have a large and engaged following, businesses can tap into their audience and promote their content to a wider audience.

5. Invest in paid advertising

While organic reach on social media platforms has become increasingly difficult to achieve, paid advertising can help businesses reach a wider audience and drive more traffic to their website or social media profiles. Platforms like Facebook, Instagram, and Google offer a variety of advertising options that allow businesses to target their audience based on demographics, interests, and behaviors.

6. Consider other distribution channels

While social media and email marketing are effective ways to distribute content, businesses should also consider other distribution channels, such as podcasts, webinars, or guest blogging. These channels can help businesses reach new audiences and provide additional value to their existing audience.

7. Repurpose your content

Creating new content on a regular basis can be time-consuming and expensive. To make the most of your existing content, consider repurposing it into different formats or for different platforms. For example, you could turn a blog post into a video or infographic or share snippets of your content on social media to tease your audience and drive traffic to your website.

8. Engage with your audience

Engagement is key to building a loyal and engaged audience. Make sure to respond to comments, messages, and feedback from your audience across all your distribution channels. This will show your audience that you value their opinion and are committed to building a relationship with them. You can also encourage engagement by asking for feedback or encouraging user-generated content.

9. Analyze your data

To ensure that your content distribution strategy is effective, it’s important to regularly analyze your data and adjust your approach accordingly. Use analytics tools to track engagement, traffic, and conversions across your various distribution channels. This will allow you to identify which channels are driving the most traffic and engagement, and which ones may need to be adjusted or discontinued.

10. Collaborate with other businesses or brands

Collaborating with other businesses or brands can be a powerful way to reach new audiences and build credibility. Look for businesses or brands that share your values or target audience and consider partnering on a joint content or marketing campaign. This can help you tap into a new audience and build trust with your existing audience by associating with a reputable brand.

In conclusion, creating great content is only the first step in building an online audience. Businesses must also be strategic about how they distribute that content and use multiple platforms to reach and engage their intended audience. By casting a wider net and utilizing a variety of distribution channels, businesses can increase their reach, build stronger relationships with their audience, drive more traffic to their website or social media profiles, and catch more “fish.”

If you’re looking to enhance your marketing performance, CATMEDIA can help. Give us a call at 404-315-9700, or email us at, and let’s chat!