Tag Archives: Marketing

Integrated Marketing Communications: How You Can Use It To Your Advantage

February 16, 2016 0 comments Jeannette Warren

Integrated marketing communications – these three words are some of the most important words to be familiar with to successfully move your brand’s marketing strategies forward. However, if you are not…

Content Marketing Strategy: What, Why, and How?

January 26, 2016 0 comments Jeannette Warren

A growing trend among marketers worldwide is content marketing. This new trend is becoming increasingly more valuable as traditional marketing proves to be ineffective among modern day consumers. What is…

Marketing: Quality Over Quantity

January 21, 2016 1 comment Jeannette Warren

In the year 2016, media constantly surrounds us on all fronts. We spend our time scrolling through social media, clicking through channels on our TV and streaming music online. In…

4 C's of Marketing- Arrows Way- CATMEDIA

Forget the 4 P’s! What Are The 4 C’s of Marketing?

January 12, 2016 2 comments Jeannette Warren

As marketers, we’re all taught about the four pillars of business marketing. The 4 P’s- Product, Price, Place, and Promotion are ingrained in our memory from day one of our…

Don’t Pick, Plug, and Pray: A Better Way to Use SEO Keywords

December 22, 2015 0 comments Sarah Burek

So, you heard about Search Engine Optimization (SEO) and decided to give it a try? Maybe you picked some keywords, started plugging them in on various pages of your website,…

Brilliant Branding Practices for your Business

December 15, 2015 0 comments Jeannette Warren

It has become increasingly important for businesses to build a unique brand image. Whether you want to increase your customer base, or to keep your customers’ loyalty, branding is profitable…

Is Print Dead?

December 7, 2015 3 comments Anna Gray Young

In today’s digital age, technology is both ever present and ever changing. It seems that every day there is a new and more effective platform that can be utilized for…

How to Write a Press Release: 7 Effective Steps

December 3, 2015 0 comments Jeannette Warren

A great press release can do a lot for your business. Writing an effective press release can not only lead to a better brand image for a company but…