The Art of Local Marketing
If you know nothing else about global and national ad campaigns, you can at least recognize that they reach large audiences. There are many benefits to the massive exposure of…
Tag Archives: Marketing
How Energy Companies Are Embracing Content Marketing
Like other government-regulated industries, energy companies are well acquainted with the unpredictable, ever changing environmental and geo-political conditions currently impacting the globe. In an industry such as this, a marketer…
Marketing Research Methods: Part I- Secondary Research
Marketing research is a complex group of responsibilities under the marketing umbrella. Indeed, marketing research supports all four “Ps” (product, price, promotion, place) and all four “Cs” (customer, cost, communication,…
The Aviation Industry’s Best Branding Practices
Building a strong brand image has always been important to the success of businesses big and small. Your brand image is reflected in every aspect of your business, from your…
Diagnosing Digital Communications in Healthcare
It’s no secret that the healthcare industry is undergoing significant changes. This heavily regulated industry has sometimes been slow to adopt new strategies, but a digital revolution is transforming how…
From the CEO’s Desk: The Importance of Generational Marketing
Imagine arriving in a new country and finding yourself completely out of out of touch with the world around you. After spending months brushing up on the language and familiarizing…
From the CEO’s Desk: The Future of Digital Marketing
As someone with over 35 years of marketing experience, I can attest to the fact that the Digital Revolution has completely reshaped and transformed the way companies market to and…
Transferring Positive Energy: The Latest in Energy Marketing
Though the concept of energy hasn’t changed very much over the last 20 years, both the overall energy industry and individual markets have evolved and undergone immense transformations. As one…
Is Your Agency Ready for Change?
Stay Connected with CATMEDIA: For more information, please visit CATMEDIA.com Like us on Facebook Follow us on Twitter Government agencies, departments, and divisions are faced with necessary adjustments as administrations change, new regulations are…
Increasing Website Traffic: Lessons from Healthcare Marketers
Stay Connected with CATMEDIA: For more information, please visit CATMEDIA.com Like us on Facebook Follow us on Twitter With millions of healthcare websites cluttering the Internet, it may seem completely impossible to gain…