Social Media: Joining the Networks or Staying Offline
Joining Social Media If your business is thinking about joining social media, it might be an intimidating experience for you. Establishing a social media presence is not as simple as…
Tag Archives: Communication
Integrated Marketing Communications: How You Can Use It To Your Advantage
Integrated marketing communications – these three words are some of the most important words to be familiar with to successfully move your brand’s marketing strategies forward. However, if you are not…
Six Steps to Initiating Organizational Change
Some of us remember the “good old days” when the goals of most organizations were stability, predictable earnings and costs, and modest annual changes to the strategic plan, but as…
Content Marketing Strategy: What, Why, and How?
A growing trend among marketers worldwide is content marketing. This new trend is becoming increasingly more valuable as traditional marketing proves to be ineffective among modern day consumers. What is…
A Picture Is Worth A Thousand Words
Technology and contemporary marketing methods are duking it out to captivate consumer minds. Some of the most powerful tools in successful marketing strategies are the implementation of social and visual…
The Dilemma: Employing an Undertrained Staff
Before I began my career in human resources, I worked in retail managing ten associates and five managers for a large store in Orlando, FL and would often find transferees…
Forget the 4 P’s! What Are The 4 C’s of Marketing?
As marketers, we’re all taught about the four pillars of business marketing. The 4 P’s- Product, Price, Place, and Promotion are ingrained in our memory from day one of our…
Is Print Dead?
In today’s digital age, technology is both ever present and ever changing. It seems that every day there is a new and more effective platform that can be utilized for…
How to Write a Press Release: 7 Effective Steps
A great press release can do a lot for your business. Writing an effective press release can not only lead to a better brand image for a company but…
The Land of Imagination: Part II
3 WAYS TO KEEP YOURSELF CREATIVE Oh, that last section, The Land of Imagination: Part I, made you think I was going to let you off easy, didn’t it? No way!…