Category Archives: Communication

Communicating effectively with employees is essential to creating a happy, productive workplace.

Effective Employee Communication Platforms: Using Videos, Webcasts, and Social Media for Training and Information Sharing

May 17, 2016 0 comments Heather Johnston

Globally, there are over 3.17 billion Internet users with billions of options for communicating with one another. [i] With so many communication platforms, you may be wondering about the effectiveness of…

Content Marketing Strategy: What, Why, and How?

January 26, 2016 0 comments Jeannette Warren

A growing trend among marketers worldwide is content marketing. This new trend is becoming increasingly more valuable as traditional marketing proves to be ineffective among modern day consumers. What is…

The Dilemma: Employing an Undertrained Staff

January 19, 2016 0 comments Matthew Mitchell

Before I began my career in human resources, I worked in retail managing ten associates and five managers for a large store in Orlando, FL and would often find transferees…

4 C's of Marketing- Arrows Way- CATMEDIA

Forget the 4 P’s! What Are The 4 C’s of Marketing?

January 12, 2016 2 comments Jeannette Warren

As marketers, we’re all taught about the four pillars of business marketing. The 4 P’s- Product, Price, Place, and Promotion are ingrained in our memory from day one of our…

How to Write a Press Release: 7 Effective Steps

December 3, 2015 0 comments Jeannette Warren

A great press release can do a lot for your business. Writing an effective press release can not only lead to a better brand image for a company but…

What is Human Resource Management in the U.S. and Global Economy Today?

November 3, 2015 0 comments Matthew Mitchell

CREATING VALUE Whether an organizations’ strategy involves implementing layoffs, delayed hiring, restructuring, growth, mergers, or partnerships, it is very important to provide value to your stakeholders. Providing value not only…

Motivating Employees Without Spending Money

October 15, 2015 0 comments Jeannette Warren

5 Simple Steps Motivating employees is key to having a successful business; however, there are times when it is seemingly impossible to find better-motivated employees. The reasonably obvious solution to…

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6 Methods for Crafting Compelling Characters

October 8, 2015 0 comments William Warren

When reading a book, watching a movie, or viewing a play, have you ever stopped to wonder how the author created a character so vivid, intriguing, and compelling? How does…