Category Archives: Healthcare

Diagnosing Digital Communications in Healthcare

June 21, 2017 0 comments Maddie Rollo

It’s no secret that the healthcare industry is undergoing significant changes. This heavily regulated industry has sometimes been slow to adopt new strategies, but a digital revolution is transforming how…

Increasing Website Traffic: Lessons from Healthcare Marketers

April 6, 2017 0 comments Jeannette Warren

Stay Connected with CATMEDIA: For more information, please visit CATMEDIA.com Like us on Facebook Follow us on Twitter With millions of healthcare websites cluttering the Internet, it may seem completely impossible to gain…

Applying the 4 C’s of Marketing to Healthcare

January 17, 2017 0 comments Gloria F. Pobst, Ph.D., MBA

Jeannette Warren wrote an excellent article last January about a shift from the four P’s of marketing (product, price, place, and promotion) to the four C’s, which are more customer…

Leadership Development in Healthcare

November 21, 2016 0 comments Gloria F. Pobst, Ph.D., MBA

In a recent whitepaper[1] the Center for Creative Leadership (CCL) reported that healthcare leaders are aware they work in an environment of near constant change and need to adapt. CCL…

What Patients Want and How to Communicate That You Have It

November 1, 2016 0 comments Karon Chambliss

In recent years, the healthcare industry has shifted its focus to provide care that is more patient-centered and sensitive to patient needs, wants, and personal preferences. The patient-centered care model…

Change Management and Branding as Tools of Healthcare Transformation

September 20, 2016 0 comments Gloria F. Pobst, Ph.D., MBA

As a marketing leader in healthcare you are likely dealing with unprecedented changes in your industry as well as within your organization as it manages those changes. How have your…

Using Technology: Aligning with the Frontrunners in Healthcare While Ensuring Compliance

June 10, 2016 0 comments Karon Chambliss

In recent years, the combination of The Patient Protection and Affordable Care Act (ACA, also known as Obamacare), the Health Insurance Portability and Accountability Act (HIPAA), and Health Information Technology…