Perform an Analysis of Your AudienceYou most certainly need to understand how your audience learns in order to design the ideal learning experience. This is why a preliminary audience analysis is extremely important. LX designers typically perform their analyses by asking a few “get to know you” questions about their audience. For instance, what is their educational background? What is their cultural background? Are there any learning disabilities? What is the average age of your learners? What are their learning preferences? Do they prefer scenario-based learning or video lectures? What is the primary goal of the learning experience? How much does your audience already know about the subject? Where will the learning take place? By asking these important learner background questions first, you can increase the likelihood of creating an impactful learning experience that yields positive results.
Connect with Your Audience on an Emotional LevelLX Design is defined as “the process of creating learning experiences that enables the learner to achieve the desired learning outcome in a human centered and goal oriented way.“[i] Essentially, what this means is that effective LX design is centered on making emotional connections with the intended audience. LX designers pride themselves on creating empathetic, human centered approaches to learning, and emotional connections can be established in a variety of ways. Some methods of achieving this include:
Interview the End UserThis is by far one of the most important steps in delivering a well-rounded learning experience, as it is advantageous to the learners as well as the designer. After analyzing your audience and delivering a customized learning experience, an interview with the end user, or learner, is absolutely imperative in order to properly assess the effectiveness and success of the course. Some questions you may consider asking in the post-learning interview might be:[iv]
- Rate your understanding of the course expectations
- Rate the relevance of course assignments in helping you learn the material
- Are there topics you were hoping would be addressed that were not covered?
- Was the content arranged in a clear, concise, and logical way?
- Did any activities help you gain a better understanding of the subject?
- Did the narration add value to your eLearning experience?
- What comments do you have regarding the visual design of the course?
- How can the visual design be improved?
- How well did this course deliver on interactive learning, by allowing you to interact with the material?
- What is the most frustrating technical problem you encountered during the course?
- How confident do you feel about your knowledge of the subject after taking the course?
- Based on your experience with this course, would you take another eLearning course?
CATMEDIA is an award-winning Inc. 500 company based in Atlanta, Georgia. Founded in 1997, the company specializes in advertising, creative services, media production, program management, training, and human resource management. As a Women Owned Small Business (WOSB), CATMEDIA provides world-class customer service and innovative solutions to government and commercial clients. Current CATMEDIA clients include Centers for Disease Control and Prevention (CDC), Federal Aviation Administration (FAA), Office of Personnel Management (OPM), and the Department of Veterans Affairs (VA).Have an interesting story to share about your most recent learning experience? Tell us more in the comments below. [i]“What is Learning Experience Design?” Learning Experience Design.com. N.p., 2017/2016. Web. [ii]Pappas, Christopher. “7 Tips To Integrate Storytelling Into Your Next eLearning Course. “ELearning Industry. N.p., 22 Aug. 2014. Web. [iii]Stoker, Sean. “Images in Visual Learning. “ELearning brothers. N.p., 8 May 2015. Web. [iv] Legault, Nicole. “Post-Course Evaluations for E-Learning: 60 Questions to Include. “E-Learning Heroes. N.p., 19 Sept. 2013. Web.