LinkedIn, like other social media platforms is a great way for people to make connections. However, LinkedIn is much more than that. LinkedIn allows colleagues to collaborate with one another, helps businesses connect with professionals in their network, and helps jobseekers find employment opportunities with organizations searching for specific talent. LinkedIn is currently the third most popular social media platform for business with 62% of business owners reportedly using the site, boasting 450,000,000 registered members worldwide to date. Clients across many industries, including government, healthcare, aviation, energy, and fintech, often ask how they can better navigate LinkedIn and use it as a branding tool for their organizations. To help answer that question I’ve come up with four useful tips to help brand your business, organization, or government agency on LinkedIn.