If you’ve worked in the healthcare industry for more than a decade, the idea of sharing healthcare experiences on social media may sound a bit foreign to you. Because of the healthcare industry regulations and patient privacy laws, industry leaders have been hesitant to use social media. In spite of this, social media is drastically changing the landscape of healthcare. Technology has altered the dynamic between patient and provider. Today, nearly two-thirds of U.S. patients rely on social media for health-related issues, and one-third say they’re influenced by other patients who they’ve interacted with online.[i] Today, patient engagement has evolved from a mere courtesy to becoming an integral part of solidifying patient loyalty. Here are five reasons to consider incorporating social media into your patient engagement strategy.