In the 21st century, every business needs a website. It’s been called the modern-day storefront, and what you present on your company website matters. You’ve got the look, but how can you be sure your website’s content is marketing to your target audience? What you say and how you say it is extremely important. Even in our everyday lives, we speak differently to different kinds of people. How we talk to our parents isn’t the same as how we talk to our friends, and that is almost never the same as how we would speak to a complete stranger. When marketing, people need to believe that a product or service is made specifically for them, and language is the best way to convince them of that. So, when writing content for your target audience or target customer, you have to ask yourself a series of questions to be sure that your digital storefront is properly marketing to your target audience.