TYPES OF COMPUTER ANIMATIONComputer animation is a form of animation that uses computer graphics to create computer-generated animation, which can range from minimal movements on a PowerPoint to an elaborate animated feature film. Animation is simply a tool to give movement to information and objects you normally wouldn’t expect to have movement. Movement creates an unpredictable delivery of information. This unpredictability means that the viewer will be more surprised by the outcome, which creates an “at the edge of your seat” feeling throughout an animation, no matter the length. How can you zone out of a presentation with all of that excitement going on? Animation itself can be an element of delivering material, but it does not always involve hyper-realistic graphics with a complex set up. The floodgates of computer animation have opened! With animation becoming easier to create and view, animators have more room to experiment; new styles of animation are invented every day. Another benefit to computer animation is the reach it has to educate an audience. As humans, we all learn differently, so there must be a diverse way available to receive information. In the ever-growing manner in which we are exposed to media, there must be an evolution in which we receive information. Computer graphics and animation can be shared and exported via internet and reach thousands of viewers, as opposed to a print medium which is only reached by those to whom it happens upon. 2D animation involves the animation of graphics in a two-dimensional space. If you think of a graph with an X and Y-axis, the graphics would be animated in this space. In two-dimensional mediums, you can create motion graphics, infographics, logo animation, and stop motion animation. Platforms for 2D animation include PowerPoints, e-Learning videos, commercials, advertisements, company websites, movies, or TV shows.
- Logo animation is when a static logo can be brought to life with animation. Movement can now be a part of your brand identity, bringing a whole new medium to your company’s brand.
- Motion graphics usually contain minimal stylized graphics to support other information or media. It uses various kinds of graphics: 2D graphics, 3D graphics, or text. Although 3D graphics could be used, they still hang out in the X and Y- axis
- Typography animation focuses on the animation of text. Typically we would see this style of animation in a presentation. It can be overlaid on footage for aesthetic or learning purposes.
- Infographic animation is a style of computer animation that utilizes numerical information and typography. This style of animation is a great way to portray information to an audience with minimal motion, coloring, styling and layouts.
- Ayesha Ambreen, Marketer, Digital Media Strategist and Writer. Global Animation Industry 2015: Strategies, Trends and Opportunities. Digital Vector. January 2015
- Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2016-17 Edition, Multimedia Artists and Animators, on the Internet at http://www.bls.gov/ooh/arts-and-design/multimedia-artists-and-htm(visited December 29, 2015).