CATVANTAGE™ is our six-step trademarked communication strategy process. These six steps are what make our approach unique, and what will ultimately result in a clear message that your intended audience can understand and act upon. What are the steps of CATVANTAGE™?

• Step 1: Identify the problem
• Step 2: Define the objective
• Step 3: Determine the target audience
• Step 4: Match the appropriate messaging tool to the audience
• Step 5: Deliver the message
• Step 6: Track results

The goal of script development is to create the final script that delivers your message to the intended audience. The script can include narration, dialogue, and visual and audio elements. Our creative team will create treatments, and our writers transform your ideas into a script that will engage your audience. During script development, you perform reviews and provide comments and approvals on everything from the narrative, to the title, to graphic elements.

Pre-production can begin simultaneously with script development. Pre-production coordinates all the elements of the script, including hiring crew, casting talent, locations, travel arrangements, developing graphics and animations, wire frame/programming plans, wardrobe, and special equipment that may be required.

Production is when all the planning during script development and pre-production come together. CATMEDIA calls, "Action!", that's when the cameras roll, and the fun begins! Our crews have an eye for detail, are meticulous about lighting, and a penchant for capturing interviews, actors, and B-roll. Our animators and graphic artists work magic - creating the best animations and graphics to represent your brand.

Post-Production - editing - is the stage of production when we dig into the footage and audio we recorded, and pull it all together. Graphics, music, sound effects and visual effects are crafted and added, along with color correction, audio sweetening, and sound design. And, if required, CATMEDIA will Close Caption or Open Caption, and Audio Describe the program in compliance with Federal Section 508 standards. We perform 508 compliance in-house on all media, which is a difficult competency to find.

That's a wrap! Not quite! You need your finished video files! We provide files in any specific format to suit your method of delivery: YouTube, your website, secure intranet hosting, DVD, mobile - whatever format you need, we can provide it!