Organizations require strong communication strategies in order to run smoothly and effectively. CATMEDIA can enhance a company’s business communications by providing effective business communication tools and communication strategies across multiple channels and platforms, improving the experience, increasing productivity, and enhancing performance.

CATVANTAGE™ is our six-step trademarked communication strategy process. These six steps are what make our approach unique, and what will ultimately result in a clear message that an intended audience can understand and act upon. This six-step communication strategy allows us to create the most effective communication tool for your organization; build confidence and trust, and ultimately increase return.

What are the steps of CATVANTAGE™?

• Step 1: Identify the problem
• Step 2: Define the objective
• Step 3: Determine the target audience
• Step 4: Match the appropriate messaging tool to the audience
• Step 5: Deliver the message
• Step 6: Track results

The CATVANTAGE™ process utilizes a variety of tools, resources and approaches to create custom messages for custom results, including:

• Organizational thinking
• Problem solving skills
• Demographic data
• Psychographics data
• Behavioral science information
• Information design theory
• Creativity
• e-Learning
• Interactivity
• Knowledge of media
• Knowledge of effective delivery systems

Our agency team members have decades of experience as designers, storytellers, marketers, and strategists. We work directly with our clients to develop a communication strategy that is effective, while providing excellent customer service.

Case Studies

• Case Study #1
• Case Study #2

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