Pre Production, Production, & Post Production
Pre-ProductionPre-production begins the moment script development starts. It involves everything that happens before shooting begins: project kickoff, research, script writing and story boarding, casting, hiring crews, scouting and locking locations, scheduling post-production, and more. Anything and everything about a video production’s logistics are coordinated from scratch based on the script, and everything must be in place before the principle photography begins. In the case of industry or commercial media, pre-production can include:
- Project kickoff
- Production schedule
- Script development
- Graphics concepts
- Location scouting
- Prop and wardrobe identification and preparation
- Post-production preparation
ProductionProduction is when all the planning during script development and pre-production comes together. “Action!” is called, and that is when the cameras roll and the fun begins. A professional video production crew has an eye for detail and should be meticulous about lighting, have a penchant for capturing great sound bites during interviews, directing talent, and capturing relevant and beautiful B-roll. Our animators and graphic artists work magic – creating the best animations and graphics to represent your brand.
Post-ProductionPost-Production – or editing – is the stage of production when the production team digs into the recorded video and audio footage and assembles it in accordance with the script. Graphics, music, sound effects, and visual effects are crafted and added, along with color correction, audio sweetening, and sound design. Producing high-quality, professional video takes an experienced team, solid pre-production strategies and project management skills, a tried-and-tested production process, and a quality assurance system. All of these combined efforts will result in a video that matches your brand, meets your objectives, and exceeds your expectations.
ABOUT CATMEDIA:CATMEDIA is an award-winning Inc. 500 company based in Atlanta, Georgia. Founded in 1997, the company specializes in advertising, creative services, media production, program management, training, and human resource management. As a Women Owned Small Business (WOSB), CATMEDIA provides world-class customer service and innovative solutions to government and commercial clients. Current CATMEDIA clients include Centers for Disease Control and Prevention (CDC), Federal Aviation Administration (FAA), Office of Personnel Management (OPM), and the Department of Veterans Affairs (VA).
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