The Art of Local Marketing
If you know nothing else about global and national ad campaigns, you can at least recognize that they reach large audiences. There are many benefits to the massive exposure of…
Tag Archives: Creativity
Video Marketing: A Crucial Tool
According to a Microsoft survey conducted on 2,000 participants between the years of 2000 and 2013, the average human attention span had decreased from 12 to 8 seconds. The study…
The Business of Filmmaking
“They don’t call it show business for nothing.” I’ve heard it many times in many different tones from many people. It’s a pretty simple truth, but for the aspiring filmmaker;…
Tips on How to Brainstorm Effectively
Coming up with ideas is hard. As I sit at my desk trying to write this, I find myself struggling to come up with the right words in the appropriate order to…
5 Questions Your Graphic Designer Will Ask
Beginning a creative project can be overwhelming, especially if you are not accustomed to working with a graphic designer. As a client, it may be tricky to communicate or address…
5 BASIC THINGS EVERY WRITER NEEDS TO DO
For upstart writers, there are some things you can do to hone your abilities and reach the next level in your writing capability. Here are some tips for writers, whether…
Three Keys to Creating Great Motion Graphics
Great motion graphics can change the way a company speaks to its target market, employees, or to a general audience. If you asked what the “key” is to making great…
Mnemosyne: CATMEDIA’s First Feature Film
In February of 2016, the creative minds at CATMEDIA began work on one of their biggest feats since the company’s creation in 1997. CEO Catherine Downey and her Creative Team…
Six Steps for Writing a Screenplay
Screenwriting is, like most narrative forms, a complex and difficult art that not only requires a great deal of skill, but a lot of education (traditional or self-taught). It’s no…
Seven Tips for Designing Business Cards
We all know that a business card is a “small card printed with one’s name, professional occupation, company position, business address, and other contact information” (Dictionary.com). However, in the professional…