Using LinkedIn For Business: 4 Effective Steps
LinkedIn, like other social media platforms is a great way for people to make connections. However, LinkedIn is much more than that. LinkedIn allows colleagues to collaborate with one another,…
Tag Archives: Advertising
Why You Need to Hire an Ad Agency
Advertising is a crucial component to the success of any business, big or small, including commercial, non-profit, and governmental organizations. Advertising has made a huge impact on history as a…
Word-of-Mouth Marketing: What Is It and Why Is It Important?
Word-of-mouth marketing is one of the oldest and most successful forms of promotion. This is because consumers trust each other’s opinions on what products are worth their time and money…
Tips for When and How to Use Infographics
Recent research has discovered that our brains can process information 60,000 times faster when reading graphs and pictures than when reading plain text.[i] This is why information graphics, commonly referred to…
How to: Developing A Social Media Marketing Plan
Developing and implementing a social media marketing plan is inevitable with the steady growth and popularity of social media. Social media platforms such as Facebook and Twitter aren’t simply for…
Integrated Marketing Communications: How You Can Use It To Your Advantage
Integrated marketing communications – these three words are some of the most important words to be familiar with to successfully move your brand’s marketing strategies forward. However, if you are not…
Content Marketing Strategy: What, Why, and How?
A growing trend among marketers worldwide is content marketing. This new trend is becoming increasingly more valuable as traditional marketing proves to be ineffective among modern day consumers. What is…
A Picture Is Worth A Thousand Words
Technology and contemporary marketing methods are duking it out to captivate consumer minds. Some of the most powerful tools in successful marketing strategies are the implementation of social and visual…
Marketing: Quality Over Quantity
In the year 2016, media constantly surrounds us on all fronts. We spend our time scrolling through social media, clicking through channels on our TV and streaming music online. In…
Forget the 4 P’s! What Are The 4 C’s of Marketing?
As marketers, we’re all taught about the four pillars of business marketing. The 4 P’s- Product, Price, Place, and Promotion are ingrained in our memory from day one of our…