Conflict Management with CATMEDIA

The Power of Conflict Management: 5 Key Advantages

Conflict gets a bad rap, but the trainers and coaches at CATMEDIA know that it can lead to positive outcomes when managed properly. Here are five reasons to invest in conflict management training:

1. Because conflict is inevitable.

Conflict is a natural and unavoidable aspect of human interaction, particularly within a professional setting.

No matter how well a team functions or how harmonious the work environment may seem, conflicts will inevitably arise. Acknowledging this reality and accepting conflict as an inherent part of the workplace allows organizations to approach it proactively rather than reactively.

2. To understand conflict styles.

The Thomas-Kilmann Conflict Mode Instrument identifies five distinct conflict styles:

  • Competing
  • Avoiding
  • Accommodating
  • Collaborating
  • Compromising

Each style reflects an individual’s preferred approach when faced with conflict. Conflict management training provides valuable insights into these styles, helping employees and leaders understand their own tendencies and those of their colleagues.

By fostering a collaborative conflict style, organizations can encourage open dialogue, active listening, and a shared commitment to finding mutually beneficial solutions.

3. To assess the ways your organizational culture impacts conflict styles.

The organizational culture plays a significant role in shaping how employees perceive and respond to conflicts. For instance, if a company’s structure promotes silos and internal competition, employees may naturally gravitate toward competing rather than collaborating.

By assessing the influence of an organization’s values, mission, and structure on conflict styles, leaders can gain valuable insights into potential conflict sources. This knowledge enables them to proactively prevent conflicts and manage them effectively when they do arise, resulting in improved team dynamics and productivity.

4. Because unmanaged conflict can lead to loss of productivity and employee turnover.

Unaddressed conflicts can have detrimental effects on organizational performance. According to a study conducted by CPP Inc., workplace conflicts cost U.S. companies an estimated $359 billion annually in lost productivity and employee turnover.

When conflicts persist and remain unresolved, they create a toxic work environment characterized by decreased motivation, increased stress, and diminished trust among team members. By investing in conflict management training, organizations can mitigate these negative consequences and foster a more productive and harmonious workplace.

5. To foster a better work environment.

Leaders who embrace and manage conflict effectively create an environment where dissent is not only allowed but encouraged.

When diverse perspectives collide, innovative ideas emerge, leading to better decision-making and enhanced creativity within teams. Colleen Reinhart’s article in the Small Business Chronicle suggests that conflict resolution training equips leaders with the skills necessary to proactively address conflicts while maintaining productivity and boosting employee morale.

By fostering an environment that values open communication and respectful disagreement, organizations can harness the positive aspects of conflict to drive continuous improvement and growth.


Conflict management training offers a multitude of advantages for organizations willing to invest in building stronger teams and a healthier work environment. By acknowledging the inevitability of conflict, understanding conflict styles, assessing organizational culture, mitigating the cost of unmanaged conflict, and fostering a better work environment, companies can effectively leverage conflicts as catalysts for positive change.

CATMEDIA, a leading marketing and training company, provides comprehensive conflict resolution training that equips leaders and employees with the necessary skills to manage conflicts proactively and promote collaboration. By embracing the power of managed conflict, organizations can unlock their full potential and achieve sustainable success in today’s dynamic business landscape.

CATMEDIA recommends training focused on conflict resolution strategies and cooperative problem-solving models. As a full-service learning and development company with more than 35 years of experience, we offer a catalogue of customizable and off-the-shelf courses.

Learn more about how we can help, or shoot us a note and let’s start talking!