Webinar? What’s That? How to Create a Webinar
Seminars have been around in some form or manner since the inception of formalized teaching, but with the advent of the internet comes a new avenue for receiving that information:…
Category Archives: Marketing and Advertising
The Land of Imagination: Part I
Time and again, I’ve heard friends, family, and colleagues say, “I never thought of it that way,” “I’m not the artistic type,” or the dreaded “I’m just not a creative…
What Are the Three Stages of Video Production?
Video is an excellent platform to reach a large audience. It is imperative that organizations begin creating and incorporating video as part of a comprehensive content strategy. The statistics tell…
Construct, Compose, Complete: A Basic Guide to Graphic Design
To some, graphic design is seen as a singular visual element such as a logo, website, or brochure. In reality, it is an umbrella term for an array of design…
LinkedIn for Beginners: 5 Tips
Originally published at LinkedIn.com. Chances are you created a LinkedIn account while you were looking for a job and- now that you can make the rent- you don’t need LinkedIn…
How to Increase Sales with Social Media: 5 Detailed Tips
Social media has become an increasingly important avenue for businesses to connect with customers. With unlimited and sometimes overwhelming amounts of information on the web, people are turning to the…
Strategic Communication Is More Important Than Ever
“Communication is the center of everything. You can’t execute strategy if you can’t communicate about it.” -Vice President of FedEx Services, T. Michael Glenn. Since its conception, strategic communications has…
What Social Media Sites Should Your Business Use?
Communication is key to the success of any business. Throughout history we have seen that all effective leaders have one thing in common: they are all highly skilled communicators. In…