Marketing Comfort and Convenience in Aviation
When deciding to travel by air to any destination, the average traveler is searching for the best value, and value in terms of air travel does not always mean cheap…
Category Archives: Marketing and Advertising
Video Marketing: A Crucial Tool
According to a Microsoft survey conducted on 2,000 participants between the years of 2000 and 2013, the average human attention span had decreased from 12 to 8 seconds. The study…
Tips on How to Brainstorm Effectively
Coming up with ideas is hard. As I sit at my desk trying to write this, I find myself struggling to come up with the right words in the appropriate order to…
Three Tips for Digital Marketing Success
Any business owner can tell you that marketing is an invaluable aspect of successfully running a company. Promoting your products or services is the best way to reach new customers…
Change Management and Branding as Tools of Healthcare Transformation
As a marketing leader in healthcare you are likely dealing with unprecedented changes in your industry as well as within your organization as it manages those changes. How have your…
An Interview with CATMEDIA’s CEO
In February 2016 CATMEDIA launched The Agency, an in-house advertising agency organized by the creative thinkers at CATMEDIA. To learn more about the Agency and company as a whole, I…
Seven Tips for Designing Business Cards
We all know that a business card is a “small card printed with one’s name, professional occupation, company position, business address, and other contact information” (Dictionary.com). However, in the professional…
Social Networking Used to Support eLearning
Raised in the world of interactive media, the Internet, and digital messaging technologies, most of today’s learners have different expectations of their learning experiences when compared to learners in the…
B2C, B2B, and B2G: Key Similarities and Differences
Business to consumer (B2C), business to business (B2B), and business to government (B2G) are three common types of marketing strategies. As a marketing agency CATMEDIA helps clients with all three…
Designing for a Target Audience
What is a target audience? A target audience is a specific group of people to whom a product, service, or brand is marketed in a variety of ways. In most…