How To Design A Website: The 5 Steps Of Website Development
Are you looking to revamp your current website? What are the best web design practices? What’s a basic process to follow when creating a website? And what items should I…
Category Archives: Branding
Social Media: Joining the Networks or Staying Offline
Joining Social Media If your business is thinking about joining social media, it might be an intimidating experience for you. Establishing a social media presence is not as simple as…
Integrated Marketing Communications: How You Can Use It To Your Advantage
Integrated marketing communications – these three words are some of the most important words to be familiar with to successfully move your brand’s marketing strategies forward. However, if you are not…
Digital Marketing At A Glance
Digital Marketing: Why Is It Important, And How Can You Use It To Your Advantage? In the world of marketing, understanding your audience is the most important rule to follow….
Content Marketing Strategy: What, Why, and How?
A growing trend among marketers worldwide is content marketing. This new trend is becoming increasingly more valuable as traditional marketing proves to be ineffective among modern day consumers. What is…
Marketing: Quality Over Quantity
In the year 2016, media constantly surrounds us on all fronts. We spend our time scrolling through social media, clicking through channels on our TV and streaming music online. In…
Forget the 4 P’s! What Are The 4 C’s of Marketing?
As marketers, we’re all taught about the four pillars of business marketing. The 4 P’s- Product, Price, Place, and Promotion are ingrained in our memory from day one of our…
10 Social Media Mistakes You Should Avoid in 2016
Businesses face a huge shift in the way they communicate and interact with their clients and customers. Traditional communications are taking a back seat to the emerging giant that…
Brilliant Branding Practices for your Business
It has become increasingly important for businesses to build a unique brand image. Whether you want to increase your customer base, or to keep your customers’ loyalty, branding is profitable…
Is Print Dead?
In today’s digital age, technology is both ever present and ever changing. It seems that every day there is a new and more effective platform that can be utilized for…