All posts by Gloria F. Pobst, Ph.D., MBA

About Gloria F. Pobst, Ph.D., MBA

Gloria Pobst helps organizations and work groups drive performance through change management, leadership development, and action learning. She has expertise in both quantitative and qualitative research, including ethnographic methods. You can connect with Gloria via Twitter @GloriaPobst or LinkedIn. View all posts by Gloria F. Pobst, Ph.D., MBA →

Marketing Research Methods: Part I- Secondary Research

July 7, 2017 0 comments Gloria F. Pobst, Ph.D., MBA

Marketing research is a complex group of responsibilities under the marketing umbrella. Indeed, marketing research supports all four “Ps” (product, price, promotion, place) and all four “Cs” (customer, cost, communication,…

Is Your Agency Ready for Change?

April 11, 2017 0 comments Gloria F. Pobst, Ph.D., MBA

Stay Connected with CATMEDIA: For more information, please visit CATMEDIA.com Like us on Facebook Follow us on Twitter Government agencies, departments, and divisions are faced with necessary adjustments as administrations change, new regulations are…

Why Use Staff Augmentation as Part of Your Staffing Strategy?

March 2, 2017 0 comments Gloria F. Pobst, Ph.D., MBA

Stay Connected with CATMEDIA: For more information, please visit CATMEDIA.com Like us on Facebook Follow us on Twitter As the world seems to spin faster and the pace of change increases, it can…

Is Your Organization Ready for Change?

February 14, 2017 0 comments Gloria F. Pobst, Ph.D., MBA

Every day we are faced with changes. This week the county road department started construction for a traffic round-a-bout near my subdivision. Yikes! I’ve heard scary stories about the confusion…

Applying the 4 C’s of Marketing to Healthcare

January 17, 2017 0 comments Gloria F. Pobst, Ph.D., MBA

Jeannette Warren wrote an excellent article last January about a shift from the four P’s of marketing (product, price, place, and promotion) to the four C’s, which are more customer…

Leadership Development in Healthcare

November 21, 2016 0 comments Gloria F. Pobst, Ph.D., MBA

In a recent whitepaper[1] the Center for Creative Leadership (CCL) reported that healthcare leaders are aware they work in an environment of near constant change and need to adapt. CCL…

Change Management and Branding as Tools of Healthcare Transformation

September 20, 2016 0 comments Gloria F. Pobst, Ph.D., MBA

As a marketing leader in healthcare you are likely dealing with unprecedented changes in your industry as well as within your organization as it manages those changes. How have your…

Six Steps to Initiating Organizational Change

February 11, 2016 1 comment Gloria F. Pobst, Ph.D., MBA

Some of us remember the “good old days” when the goals of most organizations were stability, predictable earnings and costs, and modest annual changes to the strategic plan, but as…

Project Manager vs. Program Manager: Is There a Difference?

December 17, 2015 0 comments Gloria F. Pobst, Ph.D., MBA

Although the titles sound similar, the job functions of project managers and program managers vary in important ways. The degree of difference depends in part on the organization for which…

Is There any Learning in that eLearning?

November 17, 2015 0 comments Gloria F. Pobst, Ph.D., MBA

Several weeks ago I published a blog How eLearning Delivers. As you may recall, the term eLearning has been around for about 15 years and generally refers to online learning…