
Investing in content strategy
Marketing can sometimes be first in line for budget cuts, especially within the energy industry. This decision often comes from the assumption that the audience who will see an advertisement for an electrical power company may already be a customer. That assumption was more likely to be true in the past, and less true as the industry becomes more competitive. However, content marketing isn’t just about increasing brand awareness – it’s about maintaining a positive brand image and reputation. Content marketing strategy takes thorough planning, analysis, and management. Typically, there is a team assigned to this important task that is responsible for creating content based on a well-planned schedule made weeks in advance of deadlines. If the internal marketing team does not have the
Building credibility
Making daily informative posts on social media and creating blogs with relative content is a crucial aspect of communicating that you are a knowledgeable partner in managing energy consumption. This requires
Staying connected
We’ve already discussed how it can be difficult for companies to spend dollars on content marketing and advertising, and it is especially hard to justify investing in social media operations.

Being transparent builds trust
According to studies issued by Mindshare North America, 91% of consumers agreed that it’s important for companies to communicate honestly about their products and services. Content marketing allows you to do just that, by encompassing the methods to change perceptions and improve communication with your audience. More than ever is it important for not only large established firms, but also newer, entrepreneurial start-ups to provide transparency, especially when it comes to the controversial subject of energy. As experts in the energy industry, you are knowledgeable of complex issues such as increasing demand, geopolitics, and fluctuating gas prices. It’s safe to assume that your c
References:
http://www.charlotteobserver.com/news/local/news-columns-blogs/earth-and-energy/article61820827.html http://neilpatel.com/what-is-content-marketing/ http://www.energycentral.com/c/cc/power-content-marketing-energy-companies https://www.slideshare.net/NewsCred/trends-trendsetters-the-best-in-energy-content-marketing http://www.investopedia.com/ask/answers/051515/why-marketing-important-company-utilities-sector.aspABOUT CATMEDIA:
CATMEDIA is an award-winning Inc. 500 company based in Atlanta, Georgia. Founded in 1997, the company specializes in advertising, creative services, media production, program management, training, and human resource management. As a Women Owned Small Business (WOSB), CATMEDIA provides world-class customer service and innovative solutions to government and commercial clients. Current CATMEDIA clients include Centers for Disease Control and Prevention (CDC), Federal Aviation Administration (FAA), Office of Personnel Management (OPM), and the Department of Veterans Affairs (VA).
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