What Is Branding?
According to the American Marketing Association (AMA), branding is defined as:
Design A Positive Brand Image
Whether you are in the aviation industry or not, evoking positivity through your brand image is important. This can be accomplished through word choice, colors, and the fonts you
Be Creative
One of your best tools when creating a company identity is creativity. Creativity drives innovation and can lend in developing a unique brand identity. Showcasing your creativity through use of color or word choice gives your organization a personality, something that many firms lack. When a consumer sees your logo or slogan they should immediately recognize that it belongs to you. When choosing a brand name or slogan, be sure to employ a structured creative approach. Of course, you should avoid using words or phrases that are already associated with other brands. Uniqueness helps your business stand apart from the competition. A creative logo or slogan shows customers what your creative capabilities are. If your branding reflects the individual personality of your organization, your target audience is more likely to notice, and ultimately buy from you.Consistency Is Key

Make It Short And Sweet
According to a study by Microsoft Corp., the average human attention span is a mere 8 seconds. Therefore, when developing logos, brand names, and slogans for a brand identity, it’s a great idea to keep any copy to a minimum. Think K.I.S.S. (Keep It Simple, Stupid). If any of your branding elements include too much text, potential customers are unlikely to read it. By keeping your slogans and brand names short and sweet, you can create a strong, clear message of your brand and increase its chances of being remembered by your target audience.Don’t Neglect The Visual

ABOUT CATMEDIA:
CATMEDIA is an award-winning Inc. 500 company based in Atlanta, Georgia. Founded in 1997, the company specializes in advertising, creative services, media production, program management, training, and human resource management. As a Women Owned Small Business (WOSB), CATMEDIA provides world-class customer service and innovative solutions to government and commercial clients. Current CATMEDIA clients include Centers for Disease Control and Prevention (CDC), Federal Aviation Administration (FAA), Office of Personnel Management (OPM), and the Department of Veterans Affairs (VA).
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