SOCIAL MEDIA MANAGEMENT

- Posting news, updates, and other industry information in order to generate attention and gain followers
- Determining the best time to post to maximize visibility
- Responding and interacting with fans and followers (including private messaging)
- Interacting with customers, influencers, industry specific pages, and discussion groups to increase visibility
- Creating a blog for the business overall, as well as individual products and services, and sharing them on social media channels
- Using targeted SEO keywords applicable to the firm’s industry on all posts and in blogs
A CRISIS MANAGEMENT PLAN IS KEY
Most people aren’t worried about sending a tweet when a crisis arises, but for many companies this can be an effective and immediate form of communication. Times have changed with regard to how companies deal with crisis management. Firms can take action more quickly if they have a plan ready to implement. After all, the public will be quick to demand not only answers, but also timely response. Social media channels facilitate direct and open dialogue between the company and its stakeholders. For starters, it’s best to come right out and inform your audience about the situation instead of waiting for pressure from traditional media. This kind of response says, “We are loyal to our customers and want to keep you updated.” A quick and direct response through social media not only strengthens brand identity, but can also generate supportive feedback from customers. Keep in mind, the longer you wait to deliver any news, the greater the risk that rumors will take over, which can create confusion and misinformation.CREATING AN APPROPRIATE RESPONSE
