GRAPHIC DESIGN TRENDS
You’ve seen it. In recent years many airlines redesigned their logos with bold, sleek typefaces and simple logos as part of their rebranding efforts. They chose elements to speak directly to the consumer. Think about it–nobody wants to ride in a plane from the 1950’s. Bold, sleek letters say, “We’re modern, and we get you to your destination with modern comforts.” Two of the industry leaders, United and Delta, recently adopted bold, all-caps typefaces to reflect the strength and power of their fleet.
WEB DESIGN TRENDS
Almost every airline website opens the same way: a few menu options along the top, a high-resolution photograph of a travel destination, and a form inside the image. The form usually has tabbed options that include booking a flight, checking-in, or checking a flight status.
FINAL THOUGHTS

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