When deciding to travel by air to any destination, the average traveler is searching for the best value, and value in terms of air travel does not always mean cheap airfare. With air travel, value actually encompasses a lot more. While affordability is an important factor, a great value is also about the overall experience. For instance, is on-line flight check-in available? Will there be a layover, or is this a non-stop flight? What accommodations will be made while waiting to board the flight? Will there be Wi-Fi onboard? Are there any hidden fees I should know about? Will I be comfortable aboard the aircraft? Will I be able to charge my phone? Will there be a variety of meal and refreshment options? Air travelers not only care about affordable prices, but they also care a great deal about comfort and convenience. They want to know they’re getting the best bang for their buck. Bearing this in mind, here are some ways aviation companies are marketing comfort and convenience to their customers.