
Why does video appeal to us?

What about video promotes viewer engagement?
Videos are not only more effective in relaying product information to consumers. They encourage viewers to share, while boosting brand awareness. Proven in the research conducted by Usurv, consumers are 39 percent more likely to share video content. Companies are using social media platforms such as YouTube, Facebook, and Instagram more than ever to promote their services, especially through the use of video marketing. In the 2013 Video Marketing Survey and Business Trends Report, comprised of feedback from over 600 marketing respondents, 82 percent of participants confirmed video had a positive impact on business results. In 2016, Aberdeen[3] found that businesses using video grew company revenue 49 percent faster than organizations without video. To successfully increase engagement, certain standards of quality and length must be considered when producing videos. A 2016 Brightcove study[4] found that 62 percent of consumers are more likely to have a negative perception of a brand that published a poor quality video. This indicates it’s in the best interest of the company to invest in quality video production while also employing experienced, creative professionals in the design. When considering production quality, consideration
Video marketing is more than just video ads
There are a number of ways you can advertise through video, but companies can also use video to educate and inform potential clients or future employees about who they are and what they do. If you were presented with the option of reading lengthy instructions on how to use a new software program or watching a video with a charismatic, articulate host and unique, easy to read graphics, which would you choose? Research shows that 40 percent of learners respond better to visual information than text alone, which means incorporating video and infographic options with text will allow you to appeal to more of your target audience.[6] There are a wide range of video types that both small businesses and large corporations are using to stand out to their customers:- Interviews – Feature owners, managers, employees, or clients to give positive on-camera testimonials about your company
- Event coverage – Promote or document a conference or company event
- Presentation – Highlight speakers from your company similar to TED talks, which are extremely popular amongst professionals looking to gain insight
- Tutorials – Show customers how to use your product and in the process help gain the consumer’s trust
- Culture – Provide a behind-the-scenes look at your company, what it stands for, its involvement in the community, and where it plans to go in the future to help with recruitment and engagement

ABOUT CATMEDIA:
CATMEDIA is an award-winning Inc. 500 company based in Atlanta, Georgia. Founded in 1997, the company specializes in advertising, creative services, media production, program management, training, and human resource management. As a Women Owned Small Business (WOSB), CATMEDIA provides world-class customer service and innovative solutions to government and commercial clients. Current CATMEDIA clients include Centers for Disease Control and Prevention (CDC), Federal Aviation Administration (FAA), Office of Personnel Management (OPM), and the Department of Veterans Affairs (VA).Stay Connected with CATMEDIA: For more information, please visit CATMEDIA.com Like us on Facebook Follow us on Twitter
Video tells everything in seconds, while content take time to read. The near future is of video marketing.