Coming up with ideas is hard. As I sit at my desk trying to write this, I find myself struggling to come up with the right words in the appropriate order to convey my thoughts on this topic of brainstorming. A common misconception is that creativity and coming up with new, exciting ideas are easy. Certainly, they are not. In fact, brainstorming is a technique to get a flow of ideas percolating. There are many brainstorming techniques and strategies to help find and refine your next big idea. In this article I explore four brainstorming strategies.