With the ever-increasing amount of mobile devices online today it is important for organizations to determine which mobile optimization methods are best suited to reach their intended audience. “Mobile commerce is expected to reach $31 billion by the end of 2016” (methodfactory.com). As mobile traffic continues to increase, web design methods must accommodate users and give them the best overall experience. As a web designer, you only have one chance to make a great first impression, and in the case of mobile web users, a first impression could happen within a matter of seconds. Nearly 40% of people who visit websites that take three seconds or longer to load become frustrated, leave, and never return, which is why making a good first impression is extremely important (business2community.com). This article covers the three most common web design approaches to reach mobile users. One approach, responsive web design, focuses on how a site conforms to the device that is being used to view it. Another approach, mobile web design, is solely dedicated to mobile platforms such as smartphones or tablets. The third approach, native apps, which is more of a software application than an actual website, allows for the integration of device features such as a camera or GPS. These methods have strengths and shortcomings, and the article summarizes the pros and cons of each method.