Advertising is a crucial component to the success of any business, big or small, including commercial, non-profit, and governmental organizations. Advertising has made a huge impact on history as a whole and has existed for as long as there have been goods and services to sell. Modern advertising is much more complex than it was in the past. Advertising agencies are now responsible for developing brand and image positioning, managing public relations, and creating promotional ads in many media including print, radio, television, and digital (websites, social media, paid search, etc.). With so many different channels to promote products through, the importance of hiring advertising agencies to market your business is greater than ever. This blog will explain four reasons why hiring an advertising agency is not only valuable—but essential to the success of your brand.