1) Create A Social Media Strategy, and Stick To It!

2) Utilize SEO and Hashtags to Your Advantage

3) Be SOCIAL!
Mind blowing, I know, but the point of social media is indeed to be social. Therefore, interacting with your audience is vital to your social media management plan as a whole. Interacting with your followers on social media shows them that you are a real person and that you care about them and what they think. If a comment from a customer is left unanswered on your post, it reflects badly on your brand. A big part of having strong social media management revolves around your ability to monitor your pages and be responsive. Another way to engage with your customers on social media is to show them the benefit of interacting with your organization online. You can do this by posting about promotions or giveaways or by having social media competitions. These activities are not only fun, but they also promote conversation between you and your customers. Posting questions is another way to promote engagement on social media. This can be a unique way to inform your customers about what your services entail and answer any frequently asked questions.4) Track Changes and Respond to Feedback
