Recent research has discovered that our brains can process information 60,000 times faster when reading graphs and pictures than when reading plain text.[i] This is why information graphics, commonly referred to as infographics, are a great tool for businesses. Infographics help with comprehension of complicated facts, figures, and numbers, reduce time spent reading and understanding complex material, and assist in reaching different audiences. However, some benefits of using information graphics can be diminished if they are not used properly. To make sure you are securing the benefits of using an information graphic, you should know when and how to use them.