In the year 2016, media constantly surrounds us on all fronts. We spend our time scrolling through social media, clicking through channels on our TV and streaming music online. In doing so, we are constantly bombarded with advertisements. While we might hide an online ad, change the channel during a commercial, or tune into a different radio station in-between a song, it is hard to get away from advertisements. With media constantly surrounding us, how can marketers reach their audience in a way that makes them stand out over all the clutter?