Quality Content
Consumers don’t need more media content thrown their way every time they turn on the TV or login to their computer. This leaves customers annoyed with both your advertisements and your company. What consumers really need to see is quality content in the media they are already seeing. The only way to make your advertisements stand out among the millions of other ads out there is to introduce your customers to higher quality content marketing. Putting ads on every site available won’t do your marketing strategy any good if the quality is lacking. Finding a quality marketing strategy that fits your needs as well as the needs of your audience is very important for your overall branding image. Without a true understanding of your customers, your business marketing will never be as effective as you need it to be. To be effective and fully understand your audience and their demands, I recommend using the 4 C’s of business marketing. Jayson DeMers, an author for Forbes, defines quality content marketing as, “what separates the winners from the losers online.” DeMers then goes on to say that high quality content is “what will help your site rank well in the search engines, what will naturally attract high-quality inbound links, and what will help you build trust, credibility, and authority with your audience.” In order to have quality over quantity content marketing, you just need to keep the content simple. Don’t present your audience with an entire novel about why they should buy your product. Keep it simple. Word count is an extremely important factor when trying to connect to and reach your audience. If content is too wordy, your customers might either forget what is said or they might be so uninterested that they tune it out completely. Not only should you keep your message short, but also keep in mind the fact that your audience might not understand the jargon of your industry. Simplicity is key when writing content for a mass audience.Quality Graphics

Great insight and summary! Short and pithy responses; relevant, appealing graphics; and accessible, targeted social media are definitively signs of high quality, uncluttered messaging.
Thanks for sharing.
Pete Peterson